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The opportunities for building awareness for your planned giving program are all around you. Put these words everywhere you possibly can:
Please consider leaving {your organization} in your will and estate plans.
The list goes on and on.
Research shows that about 35% of Americans will consider a bequest as a gift. But they need to be made aware that your organization accepts them. Building awareness is one of the first steps for a successful planned giving marketing strategy. Don’t forget to use the free marketing channels you have available to you.
8 posts that will help you develop a solid planned gift marketing strategy
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