We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
7 big reasons why capacity is so hard to uncover (how the rich hide their wealth)
Here’s how the ultra-rich make sure you can’t figure out how much money they really have:
- They figure out ways to evade taxes entirely
- They use offshore accounts and tax havens (although the government is clamping down on this)
- They put assets in other people’s names (usually with trusts for family members)
- They might even create shell companies and layer them to make it hard to follow the trail
- They never ever reveal how much they really make to anyone no matter what
- They spread assets around in small bits
- They live modestly
Related Posts:
>> 6 of the biggest reasons you don’t get enough major gifts from people with capacity
>> 7 reasons why wealth screening your donor list might be an incredibly foolish activity
LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
[…] I find this offensive and I think your donors might too. And besides, wealth screening is rarely accurate since affluent supporters know how to hide their money. […]
[…] people are good at hiding their wealth, so you’ll miss them if you rely solely on the purchased […]