7 big reasons why capacity is so hard to uncover (how the rich hide their wealth)

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Here’s how the ultra-rich make sure you can’t figure out how much money they really have:

  1. They figure out ways to evade taxes entirely
  2. They use offshore accounts and tax havens (although the government is clamping down on this)
  3. They put assets in other people’s names (usually with trusts for family members)
  4. They might even create shell companies and layer them to make it hard to follow the trail
  5. They never ever reveal how much they really make to anyone no matter what
  6. They spread assets around in small bits
  7. They live modestly


Related Posts:

>> 6 of the biggest reasons you don’t get enough major gifts from people with capacity
>> 7 reasons why wealth screening your donor list might be an incredibly foolish activity

2 responses to “7 big reasons why capacity is so hard to uncover (how the rich hide their wealth)”

  1. […] I find this offensive and I think your donors might too. And besides, wealth screening is rarely accurate since affluent supporters know how to hide their money. […]

  2. […] people are good at hiding their wealth, so you’ll miss them if you rely solely on the purchased […]

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