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6 themes you need to recognize about your major donors in the digital era
1. Major and planned gift donors want to engage on multiple channels. Tweet this!
They want to involve themselves with and support your mission on more and more digital channels, including your website (desktop, mobile and tablet), email, text (SMS), social media). Are you with them?
2. Major and planned gift donors want convenience. Tweet this!
They want you to make it easy. They want you to be there for them 24/7/365. Are you making it convenient for them?
3. Major and planned gift donors want transparency. Tweet this!
They want to investigate you, your organization, and your impact at a time of their choosing— often online. They want to do their due diligence. Are you supplying them with the information they want and need to support their decision-making process?
4. Major and planned gift donors consider their options. Tweet this!
In other words, you have competition! Are you sensitive to that fact?
5. Major and planned gift donors want customer service. Tweet this!
They expect the same level of customer service they get from Ritz-Carlton. Are you providing it?
6. Major and planned gift donors want you to hear them. Tweet this!
Do you have a solid feedback loop? Are you listening?
Related Posts
>> Most planned gift prospects don’t ever want to meet you
>> The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors
>> Relationship Fundraising in the 21st Century – An academic study by Rogare
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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