6 reasons why some donors prefer to stay anonymous

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

In case you’ve ever wondered why some donors prefer to stay anonymous, here are 6 proven reasons why:

1. They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”)
2. They have religious reasons for anonymity (this is the #2 reason according to the same survey study mentioned above)
3. They get pleasure from giving, not from being thanked for their donations
4. They are humble/shy and simply don’t want notoriety because it makes them uncomfortable
5. They might even be sort of embarrassed about their level of wealth (especially if they did not earn the money)
6. They do not want fundraisers from the organization to which they gave to harass them and ask them for more money

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2 responses to “6 reasons why some donors prefer to stay anonymous”

  1. I like what you said about some doners remaining anonymous due to religious reasons. My boss has been wondering why some doners choose not to reveal themselves. I’ll share this information with him for his benefit.

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