3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Most fundraiser’s LinkedIn profiles are screwed up!
They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?
If you are aiming to raise money then you need to recognize that, more and more, your donors will check you out online before they accept your telephone call or email outreach. Then, if you land an appointment/meeting, they’ll check you out again.
So what does your LinkedIn profile look like?
Is it written and designed to help you generate more donations or to help you get a job? If it’s the latter, I’ve got a problem with that and so will your supporters.
Here are 3 ways to improve your LinkedIn profile so your donors feel good:

  1. Make sure it’s ‘public’. Don’t hide or your supporter will wonder why you won’t let them learn more about you.
  2. Take a good picture. Make sure you look happy. Smile! Your supporters won’t want to meet a grouch!
  3. Improve your headline. How about something like this?: “I help amazing people find meaning in their lives through support of ________.”

 

Related Posts:

>>How to Reach Out to your Major or Legacy Gift Prospects Using LinkedIn
>>5 Reasons Why You Should “Connect” with me on LinkedIn
 

6 responses to “3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money”

  1. Lisa Wilson says:

    Thank you, Greg…helpful and current, as always!

  2. AGREE! I’m a nonprofit consultant and have several clients that are resisting LinkedIn. I’m going to share your article and cheat-sheet. Love it!

  3. Paul Deakins says:

    Hi Greg…just stumbled across this as I was following links from your blog this morning. Do you have any profiles that are “done right” as an example. I understand what you’re suggesting, but I’m a visual learner…
    Love your blog! Always finding great nuggets!
    Paul

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