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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money
Most fundraiser’s LinkedIn profiles are screwed up!
They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?
If you are aiming to raise money then you need to recognize that, more and more, your donors will check you out online before they accept your telephone call or email outreach. Then, if you land an appointment/meeting, they’ll check you out again.
So what does your LinkedIn profile look like?
Is it written and designed to help you generate more donations or to help you get a job? If it’s the latter, I’ve got a problem with that and so will your supporters.
Here are 3 ways to improve your LinkedIn profile so your donors feel good:
- Make sure it’s ‘public’. Don’t hide or your supporter will wonder why you won’t let them learn more about you.
- Take a good picture. Make sure you look happy. Smile! Your supporters won’t want to meet a grouch!
- Improve your headline. How about something like this?: “I help amazing people find meaning in their lives through support of ________.”
Related Posts:
>>How to Reach Out to your Major or Legacy Gift Prospects Using LinkedIn
>>5 Reasons Why You Should “Connect” with me on LinkedIn
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Thank you, Greg…helpful and current, as always!
My pleasure. Thanks for reading Lisa.
AGREE! I’m a nonprofit consultant and have several clients that are resisting LinkedIn. I’m going to share your article and cheat-sheet. Love it!
Super! Share-away Claudia!!
Hi Greg…just stumbled across this as I was following links from your blog this morning. Do you have any profiles that are “done right” as an example. I understand what you’re suggesting, but I’m a visual learner…
Love your blog! Always finding great nuggets!
Paul
Absolutely. I’ll email some to you Paul.
Great Greg, your modules are simple put impactful to create value to raise funds from donor