What is 3-to-1 Major Gift Fundraising?

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.
It works to help fundraisers maintain a “giving” mindset as follows:
For every single donation you receive from a major supporter you should (1) thank them, (2) report on the results, and (3) provide an engagement offer before asking for another gift.
One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift  
To put this idea into action, why not draw three checkboxes beside the donor’s name once you receive a single gift? Then, after you send your personalized, heartfelt letter of gratitude, you can put a “check” in the box beside the words “Thank you.”
Next step, find a way to report what happened to your donor.  Be honest. Be transparent.  Personalize it as much as possible.  And be real!  Once you’ve done that, put a “check” in the box next to the words “Report on results.”
And, last, reach out to the donor to offer a meaningful engagement experience.  Email her a chance to view a video of the environmentalist doing great things as a result of her support.  Send her a note from the child she helped cure. Invite her to watch the opening night performance of the symphony for which she helped provide instruments. Once you have provided that engagement offer, then you can put a “check” in the box next to the words “Engagement offer”.
After all three checkboxes have been filled, then you can consider asking for another gift. And I bet you’ll get it!
Want to get started with 3-to-1 major gift fundraising? Click here to get a free sample of the 3-to-1 fundraising sticky pads.


Related Posts:

>>Worry Less Reducing Overhead Delivering Value
>>3 To 1 Major Gift Fundraising (Get Your Free Sticky Pads Today!)


Notify of
Inline Feedbacks
View all comments
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!