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Are you ready for a capital campaign?

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Here’s your chance to evaluate your organization’s internal and external readiness to conduct a capital campaign. Take a look at the infrastructure needed to run a successful campaign — board involvement, staffing, technology, and the case for support.

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Words that Work 2: The Phrases that Encourage Planned Giving

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Dr. Russell James is back with new research findings! Find out exactly which words will inspire your donors to carry out more planned giving. Discover what’s working today and what’s coming tomorrow with new results from the lab!

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How to Generate More Planned Gifts with Less Money and Reduced Resources eBook

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This eBook pushes aside the confusing buzz words you may have struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, you’ll learn how to engage with more planned giving prospects (even if you have a low budget and very limited resources), resulting in tremendous rewards that will support your organization’s mission for generations to come.

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Visual Planned Giving

Dr. Russell James Visual Planned Giving Book

You’ve found it – a free textbook, “Visual Planned Giving: An Introduction to the Law & Taxation of Charitable Gift Planning” by Dr. Russell James J.D., Ph.D., CFP®.This textbook is specifically designed for fundraisers or financial advisors seeking to expand their knowledge about charitable gift planning.

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Words That Work

The Phrases That Encourage Planned Giving

What if you could lower your fundraising costs while exponentially increasing fundraising revenues? Now you can! With Engagement Fundraising. Download our free eBook written by MarketSmart’s President, Founder and CEO, Greg Warner and learn.

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Fundraising Is Broken

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What if you could lower your fundraising costs while exponentially increasing fundraising revenues? Now you can! With Engagement Fundraising. Download our free eBook written by MarketSmart’s President, Founder and CEO, Greg Warner and learn.

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Copywriting Basics for Your Legacy Giving Website

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You’ve decided to tap into the greatest transfer of wealth that the world has ever seen by building a LegacyGiving website. You’re already ahead of hundreds of thousands of other organizations out there. Take a moment, pat yourself on the back, and then let’s get down to business. Now you have to answer one simple question: “What do I write to get a ton of Legacy Gifts?” That’s why we have compiled this eBook. Packed with a ton of hands-on tips and tricks for effective writing, you’re sure to supercharge your fundraising process in a couple of paragraphs!

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Inside the Mind Whitepaper

Inside the Mind of the Planned Giving Donor eBook

We are especially pleased to present the results of Dr. Russell James’ exciting research on the mind of the planned giving donor. Combining new fMRI neuroimaging results from his lab at Texas Tech University with experimental psychology, psychological theory, and survey research, Dr. James has uncovered the conscious and subconscious processes engaged by bequest decision-making.

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Wills That Won’t

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Dive into the Wills that Won’t eBook and discover Dr. Russell James’ findings from his revolutionary research on the evolution of American charitable estate planning and the key factors that are driving the trends. After analyzing data from a 20-year federally funded, in-person, nationally representative study, Dr. James discovered the factors influencing the propensity to add and drop charity bequests, as well as developed strategies to ensure charities retain the largest amounts of bequests.

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