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Top 10 Reasons Why Gift Officers Won’t Make Outbound Calls to Donors
The reasons why fundraisers won’t make outbound calls to donors are because they are:
- FEARFUL: They fear rejection.
- CONFUSED: They don’t know what to say.
- UNDISCIPLINED: They haven’t set aside time in their calendar.
- DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently.
- DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).
- DISCONNECTED: They feel they can’t relate to the donor because the donor is better than them although they’ll never admit it.
- OVERLY ANALYTICAL: They mistakenly believe they need to do more research to ‘get to know the donor.’
- IGNORANT: They don’t understand the value they and their outreach offer the donor.
- MEEK: They don’t want to seem pushy or desperate.
- PROUD: They think calling donors is beneath them.
Can you add to the list?
Related Posts:
- Fundraising Telephone Call Do’s And Don’t’s
- 3 reasons why your donors and donor prospects won’t call you back
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Here’s another: our MGO’s sit in cubes, making it difficult to have a conversation.
Wow! That’s too bad. The leadership better get that fixed!!! Thanks for sharing Cheryl.
UNCOMMITTED: They haven’t made a financial investment in the organization or program or project they’re asking others to invest in.
Ahhh. Good one Katherine. You are always so wise!