The rope theory of life.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Everyone gets a rope.

Some are shorter than others.  Some are thicker than others.  Some have notches.  And others are a little bit slippery.

Each of us has a choice.

You can either climb up the rope, dangle on it, or hang yourself with it.

What have you chosen to do?

Just imagine what the world would be like if all of us spent a lot less time examining the rope we were given… and a lot more time examining how we’re going to climb up them.

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