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The 80/20 rule still applies… if you'll apply it.
In commercial business, we call it the 80/20 rule.
80% of your revenue and/or profits will come from 20% of your clients.
It’s the same in fundraising. As long as you communicate with your donors, you’ll get more revenue from them.
Most non-profits spend a ton of money on acquisition when it’s really the core segments of your database that will deliver the greatest returns for your marketing dollars— especially in the form of planned gifts.
- Communicate with donors.
- Remind them about their giving frequency (because most people forget how often they really give).
- Tell them what you’ve done with their money.
- Let them know you couldn’t have done it with out them.
- Clearly outline why you still need their help.
- Be specific.
- Break it down (i.e.- “Just $19 could feed a family for a week.”).
- Be respectful but ask for the gift.
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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[…] 80/20 rule works for nonprofits. Most organizations get 10 to 20 percent of their gifts and 80 to 90 percent of their revenue from […]
[…] 80/20 rule works for nonprofits. Most organizations get 10 to 20 percent of their gifts and 80 to 90 percent of their revenue from […]