In Ken Burnett’s awesome book titled Relationship Fundraising, he lists 18 reasons why people give. I love the list but there’s one thing wrong here. He put the wrong reason at the top. And, I think he should have switched the last two reasons with the first.
Here’s his list:
- Tax planning to escape, say, inheritance tax
- Ego, self-esteem
- The quest for immortality
- Emotional response
- Self-preservation
- Vested interest
- In memoriam
- Giving something back
- Identifying with the cause
- Religious heritage
- Social ambition
- Guilt
- Altruism
- Compassion
- Authority
- Value for money
- Because they were asked
- Because it feels good