Whether you are sitting face-to-face with your supporter or are using a photograph in your marketing campaign, make sure you or the person in the photograph look directly at your donor.
To Build Trust, Make Sure Your Photos Make Eye Contact With Your Donors
You might like to read from Forbes, “The Power of Eye Contact: It’s a Myth” by Susan Adams (October, 2013). Perhaps not true in all cases.
Thanks so much Carolyn. I just read an article about it here: https://www.forbes.com/sites/susanadams/2013/10/02/the-power-of-eye-contact-its-a-myth/
I’m a big believer in testing everything. And Susan Adams clearly did a lot of testing. But I’m not convinced.
I had the same feeling after reading Daniel Pink’s book “Drive.” He basically said you can’t use a carrot or stick to motivate people. I have found that to only be true in certain circumstances. For many people carrots and sticks still work.
So I guess I’m saying that real world is much different than a lab and a professor testing students.
You might like to read from Forbes, “The Power of Eye Contact: It’s a Myth” by Susan Adams (October, 2013). Perhaps not true in all cases.
Thanks so much Carolyn. I just read an article about it here: https://www.forbes.com/sites/susanadams/2013/10/02/the-power-of-eye-contact-its-a-myth/
I’m a big believer in testing everything. And Susan Adams clearly did a lot of testing. But I’m not convinced.
I had the same feeling after reading Daniel Pink’s book “Drive.” He basically said you can’t use a carrot or stick to motivate people. I have found that to only be true in certain circumstances. For many people carrots and sticks still work.
So I guess I’m saying that real world is much different than a lab and a professor testing students.