4 big reasons why you should not ask for money when you survey your supporters
Over the summer I was admonished by an “expert” in the field. I’m used to it by now. I’ve been helping…
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Changing Mindsets is Hard! (Season 1, Episode 11)
0.75x 1x 1.25x 1.5x 2x 0:0027:52 Changing Mindsets is Hard! (Season 1, Episode 11) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen…
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FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys
He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got…
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Can Penelope Burk predict the future?
Do you know Penelope Burk? I first found out about Penelope Burk when I was running a marketing agency that…
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Could your volunteers solve most of your fundraising problems?
Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust®…
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The Donor Rubik’s Cube (Wants, Needs, and Interests) (Season 1, Episode 9)
0.75x 1x 1.25x 1.5x 2x 0:0021:56 The Donor Rubik’s Cube (Wants, Needs, and Interests) (Season 1, Episode 9) Apple PodcastsGoogle…
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My New Engagement Fundraising Podcast: The reviews are in!
Whenever I do something new, I get a little nervous. “Will they like it? Will they “get” it? What if…
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Why People Give (Season 1, Episode 8)
0.75x 1x 1.25x 1.5x 2x 0:0018:26 Why People Give (Season 1, Episode 8) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in…
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Donor Expectations (Season 1, Episode 7)
0.75x 1x 1.25x 1.5x 2x 0:0021:54 Donor Expectations (Season 1, Episode 7) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a…
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How to structure and staff your planned gift shop for the 21st century
Jim Collins, author of the best-selling book Good to Great, has three big recommendations for all organizations: Get the right…
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3 questions to ask before you spam, spray and pray
When done right, email and print work very well together to produce results. But too many nonprofits turn those effective…
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Introducing the Engagement Fundraising Podcast – Now Available!
Today is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all…
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The more things change, the more they stay the same
I was wondering who might have created the first survey ever. My search led me to Charles the Great, the…
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Almost four years ago I declared: "The Fundraising Pyramid Is DEAD!"
Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a…
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Do major gift and planned gift staff need "sales managers"?
Huh? Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because…
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You don't necessarily need more low-dollar donors
You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need…
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The 80-20 Rule is dead!
76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some…
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Can raising money be like building furniture?
Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized…
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Some people find me abrasive. Here's why.
Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the…
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Do major and legacy gift fundraisers need 'sales managers'?
The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are…
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Most fundraisers use email the wrong way
Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email…
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4 things you need to know to qualify your major gift and planned gift prospects
What follows are the 4 things you need to know in order to close more gifts faster: 1. Who has…
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Why your wealthy donors love donor advised funds and why you should care
Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for…
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Do we really need science to help us raise more money?
Thanks to scientific research, we now know conclusively that giving to others makes us feel good about ourselves, which in…
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