Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report, we now know that the United States continues to be the most charitable nation on the planet.  America’s individuals, estates, foundations, and corporations gave $373.3 billion dollars to charities last year. Almost 80% of that dollar amount came from individuals (including bequests).
So why then do so many fundraisers focus so much time, effort and expense on chasing dollars from foundations and corporations? Or worse… Pokemon Go.
Why do they shun the 80/20 rule?
I got so fed up about this last year that I wrote a very simple eBook packed with lots of charts and images. It’s titled: Fundraising Is Broken. You can read it in just a few minutes!
Now, I updated it and added some more insights. I hope you’ll grab a copy here. It’s free!!
Here’s just one of the charts from this report:

Recommendations:

>> How to generate more planned gifts with less money and reduced resources
>> Why failing to focus on major and planned gifts can be so dangerous

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