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The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

June 1, 2021

Fundraising is getting harder You don’t just feel it. You know it from the data. Retention is getting tougher. Attracting…

Scheduling Visits is Scary - Kevin Fitzpatrick webinar

Scheduling Visits is Scary…but it doesn’t have to be that way.

newmarketsmart

May 27, 2021

Scheduling Visits is Scary… but it doesn’t have to be that way. Webinar held June 23, 2021 Learn why Kevin…

12 Principles of Donor Love From David Love

Greg Warner

May 21, 2021

Today, I’ll be treating you to a guest post written by a true fundraising legend— David Love. David (also known…

How and Why Fundraising Will Need to Change

newmarketsmart

April 26, 2021

How and Why Fundraising Will Need to Change Webinar Held May 12, 2021 Join James Langley, renowned expert on how…

4 forces primarily responsible for making people charitable

Greg Warner

December 4, 2020

According to the author of a book titled WHO REALLY CARES, Arthur C. Brooks, there are 4 forces in American life…

Will your Giving Tuesday succeed or fail?

Why Your Giving Tuesday Efforts Will Succeed Or Fail

Greg Warner

December 1, 2020

Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving…

5 Best Practices for Sending Email to Donors

5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

Greg Warner

November 20, 2020

1. Be truthful, no tricks! Ever! You cannot build relationships upon lies. Not even white lies. 2. Be relevant. To…

Dr. Russell James suggestions for year-end giving

Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

Greg Warner

November 3, 2020

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the…

If you want to hear how the best major gift officers succeed (and fail) in fundraising… look no further

Greg Warner

October 30, 2020

A different frame of reference. Every once in a while someone comes along to change things. They say a few…

Capital campaign mistakes problems errors issues

Top 10 Capital Campaign Mistakes Revealed

Greg Warner

October 26, 2020

Can you add to this list? 1. Failure to conduct a feasibility study 2. Failure to pay attention to the…

Finally, the true cause of high fundraiser turnover!

Greg Warner

October 7, 2020

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As…

Are you a dictatorial boss or a dynamic nonprofit leader?

Greg Warner

September 23, 2020

I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a…

major donor consideration process stages

How to understand your donor’s consideration process so you generate more major gifts

Greg Warner

August 21, 2020

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about…

7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

Greg Warner

August 19, 2020

What’s in a name? In my book (titled Engagement Fundraising) I briefly described the changes affecting nonprofits and their fundraising…

Why major and legacy donors think your fundraising communications stink!

Greg Warner

August 17, 2020

First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden…

reasons why fundraisers feel uncomfortable making the ask

Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’

Greg Warner

August 10, 2020

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10.…

3 Reasons You Should Be Thinking about QCDs (Backed By Data + A Free Guide)

Jeff Giannotto

August 6, 2020

How many decisions do you make each day? A quick google search yields our answer: somewhere near 35,000. That number…

3 simple steps to break your transactional, spray-and-pray fundraising addiction

Greg Warner

August 4, 2020

Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call…

9 hard truths your fundraising operation needs to face in the post-pandemic era.

Greg Warner

June 22, 2020

1. Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses…

7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James

Greg Warner

June 1, 2020

A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially…

Product Updates: Stewardship Series Effort and Online Will Tool Add-on

marketsmart

May 20, 2020

Stewardship Series Effort When it comes to legacy gifts, many organizations spend a large chunk of their time focused on…

Dr. Russell James Free Content Resources

Top 10 Free Resources Thanks To Dr. Russell James

Greg Warner

May 12, 2020

Nearly ten years ago I made a new friend. It started out with an error. I wrote a blog post…

2020 Major Gift Benchmark Study - MarketSmart

7 Major Gift Fundraising Benchmarks You Really Need To Know

Greg Warner

May 4, 2020

Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to…

THE WAY FORWARD: PART 3 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

Greg Warner

April 1, 2020

This is part 3 of 3 in a series. For the first post, go here and for the second post, go…