Why Business Marketing Automation Platforms Don’t Work for Nonprofits
As a large or perhaps mid-size nonprofit organization, you probably know the general value of marketing automation platforms such as…
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Major Donor Retention – What’s Holding It Back?
Donor retention statistics continue to worsen, with 2022 showing the lowest overall rate ever recorded, at 42.6%, according to the…
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Why You Don’t Want Short-Term Results — 4 Reasons (Plus 6 Reasons Why You Want Long-Term Relationships Instead)
Should you work on building and sustaining long-term donor relationships that lead to major giving, or should you prioritize winning…
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9 Powerful But Often Overlooked Ideas for More Effectively Thanking Major Donors
Are you falling behind on thanking your major donors? Are you neglecting it entirely? If so, unfortunately, you’re not alone.…
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5 Advanced Fundraising Tactics You Can Automate
Identifying, qualifying, and cultivating major gifts prospects takes months, often years. And doing so requires a number of tactics to…
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Finally! “The Effortless Ask” – Using the Donor’s Story to Make It Easy to Ask Big in 3 Easy Steps
The Ask. Fundraisers think about it. Conference speakers talk about it. Books get written about it. But is it worth…
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5 Tips to Being Persistent in Outreach to Major Donors
Far too many gift officers and other fundraisers give up too easily when they don’t get a positive response from…
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Understanding Wealthy Donors – 3 Truths Every Gift Officer Needs to Know
There’s a chasm in major gifts fundraising. It lies between the wealthy donors who often make up over 80% of…
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What Gift Officers Should Put in Their LinkedIn Experience Section
If you’ve read our other posts about LinkedIn, you understand that the point of your LinkedIn profile is not to…
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Why Organizations That Institute the Greatest Demands for Accountability Perform So Poorly
For the most part, everyone agrees that metrics are good. Accountability is good – even for major gift officers. Generally…
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31 Donor Discovery Strategies That Sincerely Engage Wealthy Supporters
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work so well. And more often…
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4 Ways Your Assumptions about Major Donors Are Hurting Your Fundraising
You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you?…
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Why Major Donors Give – How to Tap into Their Motives and Inspire Transformational Gifts
So many nonprofits seeking major gifts keep doing what they’ve been told by the so-called experts, consultants, and traditionalists. Ask,…
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How to generate referrals for major gifts
A well-placed referral can be the bridge to new partnerships, financial support, and resources. It can elevate your nonprofit from…
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3 Ways Major Gift Fundraisers Can Talk About Legacy Giving Without Reminding Donors About Death
Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the…
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The Secret to Raise Money More Cost-Effectively: Stop Fundraising
The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If…
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FREE Report: Fundraising Climate Change and What You Can Do about It
Fundraising Climate Change And What You Can Do About It Brief Executive Summary How to survive and thrive during the…
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10 Questions You Should Ask Your Wealthy Supporters to Motivate them to Give
One of the most effective strategies for major gifts fundraising is to help your donors advance their personal hero story.…
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What Gift Officers Should Write in Their LinkedIn ‘About’ Section
I think too many major gifts fundraisers – and people in most other industries as well – are not using…
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How Many Major Donors Are You Overlooking Right Under Your Nose?
The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are…
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Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors
It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts…
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4 Primal Motives for Major Gifts – the REAL Reasons People Make Transformational Gifts
Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we…
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Secrets for Turning Small Donors into Major Donors
You know they’re in there, somewhere in your donor database. You just need to find them – those small donors…
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Major Donor Stewardship – Million Dollar Experiences for Million Dollar Donors
Your biggest major donors simply cannot be treated like all your other donors. If you’re like most mid-size and larger…
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