When you should NOT conduct face-to-face fundraisingGreg WarnerJune 4, 2019Essentially, there are two types of face-to-face fundraising. When fundraising staff, leaders, and board members (or other supporters) meet with…More
Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor ProspectsGreg WarnerMay 21, 2019Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best…More
Why hardly anyone reads your planned giving newsletter (and what you can do about it).Greg WarnerMay 13, 2019Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy.…More
All About Fundraising Climate Change (And What You Can Do About It)Greg WarnerMay 9, 2019The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have…More
18 takeaways from my recent appearance on the Giving Back PodcastGreg WarnerMay 5, 2019This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it,…More
Musical chairs, your donors, and fundraising?Greg WarnerMay 2, 2019I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to…More
Why treating philanthropists like s#!t is hurting our society.Greg WarnerApril 29, 2019From bad to worse When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s…More
Why fundraisers should take some lessons from stockbrokersGreg WarnerApril 5, 2019I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three…More
3 tips for your fundraising careerGreg WarnerMarch 31, 20191. Always add value. The best way to ensure that you have a job all the time is to make…More
Imagine This…Greg WarnerMarch 29, 2019Did you have a grandmother or elderly aunt, uncle or friend? I did. Imagine if I sent mine letters and emails every once…More
What is 3-to-1 Major Gift Fundraising?Greg WarnerMarch 22, 2019Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled…More
Beware of the fundraising IlluminatiGreg WarnerMarch 20, 2019The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. In the…More
Today I think I’ll take a victory lap. Will you join me?Greg WarnerMarch 13, 2019I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper…More
12 questions to ask yourself to avoid disrespecting your supportersGreg WarnerMarch 8, 2019In the for profit world they call it customer service. All of us get frustrated when we feel slighted or…More
Will You Become an Engagement Fundraiser?Greg WarnerMarch 6, 2019For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization…More
How You Can Build Relationships With More Hi-Value Supporters at Lower CostsGreg WarnerFebruary 25, 2019Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled…More
Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.Greg WarnerFebruary 20, 2019If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive…More
10 Ways to Use Body Language to Close More Major GiftsGreg WarnerFebruary 15, 2019Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in…More
4 types of supporters that self-qualify their interest in being in your portfolio/caseload.Greg WarnerFebruary 13, 2019If you’ve been reading this blog for a while, you probably know that I think donor surveys are great for…More