That’s an offer that focuses on your supporters’ emotions rather than the transactional aspects of their legacy gifts.
Once there, ask them how they think the organization should prepare to serve future generations. That would make ’em feel valued and appreciated!
Those that come forward will obviously care about the organization’s future— qualified leads. Then you should be transparent about the purpose of the focus group. Ask the members how they think the nonprofit should prepare to help future generations. Ask them about how you should approach others with regard to making a gift in a will. And, finally, give them a survey after the focus group to see if they are interested in making such a gift.
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