How much planned giving potential is in your university’s database? Justifying an investment in legacy giving programs can be tricky. It can take years to realize the benefits of your investments, however, the returns can be transformational for your organization.
Effectively projecting how much potential revenue exists in your database is crucial to build support for making these types of investments and getting support from leadership.
Join Jeff Giannotto, Senior Solutions Advisor at MarketSmart, as he explains (step-by-step) how you can project your university’s planned gift potential.
Over the past 6 years, in his role as Senior Solutions Advisor at MarketSmart, Jeff has advised organizations of all sizes on Engagement Fundraising. Leveraging integrated technology and marketing, MarketSmart helps nonprofits generate, qualify, cultivate and prioritize potential donors. Over the years, Jeff has consulted with dozens of higher education institutions and private schools, such as The University of Arizona, San Jose State University, Central Michigan University, The Ohio State University, and more.
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