There’s a ton of information out there about how to ask for a donation. Here’s a 52-page report from AFP (link removed – report now offline) on the subject that talks about a lot of stuff. But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money.
So I thought I’d help with what I believe is the simplest way to prep for your next big ask.
- Print the cheat sheet below
- Review your notes about the prospect (his/her wants, needs, desires and philanthropic goals)
- Think
- Think some more
- Write your answers beside the questions
- Think some more
- Possibly talk to your friends about your answers (the experienced and successful ones)
- Talk to some donors about your answers to get their perspective
- Think some more
- Practice out loud
Did you just say to yourself, “Nah, I can wing it”? Don’t!
Lawyers practice law.
Doctors practice medicine.
Heck! Basketball players practice.
True professionals prep. Print it out!
Congratulations… you’re ready!
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