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Smart knowledge to empower your mission.
Dive into our resources to
learn, grow, and make a difference.
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Feeling like your job is getting harder because supporter expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make an impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Available in multiple formats: .mobi for Kindle, .ePub for most devices, .PDF, and audiobook.
Tools
DAF Widget
Help supporters contribute to your mission with donor-advised funds right from your website.
Fundraising Report Card®
Get real insights into your fundraising with simple analytics to drive better results.
Bequest Potential Calculator
Help supporters contribute to your mission with donor-advised funds right from your website.
Major Gift Motivator
Powerful, free quotes sent right to your inbox to keep your fundraising game strong.
3-to-1 Note Pad
A simple way to stay on track with thanking, reporting, and engaging your major donors before your next ask.
Engagement Fundraising FAQs:
What it is and how it works
Engagement Fundraising is all about creating real, meaningful connections with your donors. Forget the old, impersonal methods. Instead, we use technology and data to reach donors based on what they care about most. This way, you build stronger relationships and get more support for your mission.
Traditional fundraising is often one-size-fits-all, but Engagement Fundraising is different. It’s all about personalization and relevance. By understanding your donors’ behavior and preferences through data analytics, you can tailor your outreach and communication to each individual, making your efforts much more effective.
Absolutely! Engagement Fundraising can greatly boost donor retention. By creating personalized and meaningful experiences, you make your donors feel truly connected to your cause. Engaged donors are more likely to stick around and even increase their contributions over time.
Technology is a game-changer for Engagement Fundraising. Tools like donor management systems and automated marketing platforms like MarketSmart help you gather and analyze data, identify major donor prospects, and send them tailored content that they care about. It’s all about using tech to make outreach smarter and more personal.
Nonprofits that adopt Engagement Fundraising can see a lot of benefits. Many experience increased donor loyalty, bigger donations, and more effective campaigns. By focusing on engaging and meeting your donors right where they are, you can build a solid, long-lasting base of support that will drive your organization’s success.
Ready to dive into Engagement Fundraising? Start by investing in data analytics tools and donor management systems for personalized outreach. Train your team on these principles and develop tailored communication strategies. Check out resources from thought leaders like Greg Warner and Dr. Russell James for some valuable insights and practical tips.