Philosophy/motivation

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Why call it moves management?

I don’t like the term “moves management”.  Why?  Because it focuses on you and your organization.  It’s about your moves. Sure, it uses alliteration so it sounds… Read More


5 ways to give your donors "the Disney Experience"

Last week Jeff Schreifels did it again.  His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience”… Read More


7 questions you better be able to answer if you want to keep your doors open

Once again today I’m beating the drum about marketing.  Forget about the word “fundraiser” because, folks, you are marketers!  And every marketer has a product… Read More


Three absolutely righteous quotes about major gift marketing from Mal Warwick.

I love these quotes but only for major gift marketing.  If you apply them to planned gift marketing you’ll miss out on tons of gifts… Read More


The 7 faces of philanthropy simplified

I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File). Boy am I sorry I waited so… Read More


DMAW, their MAXI Awards, and a big “fail” for planned giving

  At the 2013 Bridge Conference last week, you could walk through a wonderful “museum” of award-winning direct marketing fundraising packages. They were neatly on… Read More


Why do people give (and what’s wrong with the list)?

In Ken Burnett’s awesome book titled Relationship Fundraising, he lists 18 reasons why people give.  I love the list but there’s one thing wrong here…. Read More


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