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Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More
Fundraising IS marketing and selling Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of… Read More
A lot of people have asked me, “Can you really achieve planned gift marketing success online?” They didn’t believe me when I first came… Read More
1. It’s simple and direct 2. It does not include any legal jargon 3. It does not remind the reader about death or the IRS 4…. Read More
Recently I told my writer that most people won’t read her body copy. That hurt her feelings. She was upset and reacted harshly to my… Read More
Don’t get tricked into measuring meaningless stats. Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates… Read More
Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on… Read More
About the golden rule…. He or she who has the gold…. rules! Face it, everyone serves someone else. And, in business and fundraising, service… Read More
I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight…. Read More
I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Ph.D.,… Read More
Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing… Read More
1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2…. Read More
It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements: “Like… Read More
Don’t fight the power. If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main… Read More
Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices. I knew she was right. But so what? … Read More
Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). In her recent post, she outlines what Stelter… Read More
Most people think planned giving marketing is complicated. It isn’t. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving… Read More
One of the best things you can do to generate more revenue is very simple— smile! I know it sounds hokey but think about this:… Read More
Please trash, bash or help me add to this list: 1) The Planned Giving Blogger by Phyllis Freedman https://www.smart-giving.com/plannedgivingblogger/ 2) Planned Giving Breakthroughs by Lorri… Read More
According to research by the University of Massachusetts, charities and higher education have a higher adoption rate for blogs than any other category. And that… Read More
I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some… Read More
Do you use big words when you talk about your marketing campaigns? Do people have mystified looks on their faces when you discuss things like… Read More
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther “A… Read More
Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again. When we look at the folks… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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