These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!
Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!
I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.
Gary Pratt
10 years ago
These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!
Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!
I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.
These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!
You are very welcome Gary. Cheers!!
Nice summary of what to do and not do – thanks Greg!
Happy New Year Betty!!
Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!
Thanks Laura. Happy New Year! We’re excited to partner with you again in 2015!!
Thank you for posting this. A very good reminder!
My pleasure Daniel. Thanks for reading my blog!
I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.
These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!
You are very welcome Gary. Cheers!!
Nice summary of what to do and not do – thanks Greg!
Happy New Year Betty!!
Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!
Thanks Laura. Happy New Year! We’re excited to partner with you again in 2015!!
Thank you for posting this. A very good reminder!
My pleasure Daniel. Thanks for reading my blog!
I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.