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The Top 3 Reasons Spray-And-Pray Fundraising Communications Fail
The traditional spray and pray marketing communications tactics just don’t work. Here’s why:
1. They are Irrelevant
In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked.
Spray and pray marketing communications lack relevance, so they fail.
2. They are Interruptive
When people get interrupted something happens to their ears and eyes. They shut down! No one likes to be interrupted. It’s annoying!
Spray and pray marketing communications interrupt and annoy people, so they fail.
3. They are Unengaging
Which works better, telling someone how to fish or getting them to try to fish with your help? Of course, you know the answer. People learn more and understand concepts better when they involve themselves deeply with information so they gain experience.
Spray and pray marketing communications tend to be unengaging (usually only asking for money, not involvement), so they fail.
Don’t aim to fail.
Related Posts:
- 3 Simple Steps to Break Your Transactional Spray and Pray Fundraising Addiction
- 3 Questions to Ask Before You Spam Spray and Pray
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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[…] were their leaders). So too many opted, instead, to ignore the leads and take the easier route (spraying and praying). Our main contact did what she could but she got very little […]