I failed to get into business school.
I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school.
So, I decided to become a journalism major instead even though I wasn’t very good at writing.
My dream was to have my own ad agency some day. The School of Journalism was the only one that had any classes that related to advertising at all. So that was that and I majored in journalism instead of business.
Interestingly, hardly any of my friends who started their own businesses majored in business.
Anyway, in one of my first classes, the Professor told us to pick up The Elements of Style by Strunk and White— the timeless guide and companion for anyone who needs to write (that includes you).
Here are 9 gems from it that might help you write better communications to benefit your donors.
>> How to write letters that raise money
>> How NOT to write a letter to your supporter community
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