Protected: How to Write Appeal Letters to Major Donors

LEARN how to write appeal letters to major donors that raise money

Discover how to make the most of each appeal letter and become a better fundraising professional today!

Find out:

What you need to know before you begin writing your letter
How to design your letter to be scanned before it’s read
How to include a clear call to action
How make the letter about the donor and what they can do
How much to ask for

Download your copy today and feel free share it with your colleagues and friends (including your board).

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Get the book!

Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.

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