8 Great Ways to End Emails or Letters

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

email signature
Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors:
1. [First name], I’m really counting on you!
2. [First name], when you look back on this moment, you’ll be so glad you [mission-oriented copy here].
3. [First name], this is your chance to make a huge impact on [mission-oriented copy here].
4. [First name], you may not know their names and they may not know yours, but your thoughtful generosity will help [mission-oriented copy here].
5. [First name], your investment in [mission-oriented copy here] will make a difference in their lives for generations to come.
6. [First name], your compassion will give our children and grandchildren [mission-oriented copy here].
7. [First name], with your help [beneficiaries] will be able to [mission-oriented copy here].
8. [First name], you will be so glad that you decided to help!
Whew! I typed furiously but that’s all I could get out in 10 minutes. What are your favorite ways to end your emails? Can you add to the list?
By the way, did you notice how many times I wrote “you” vs. “I”?

Related Posts

> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing
>> 2 big reasons why email open rates are meaningless and 3 things you should track instead
>> 7 Awesome Emails to Inspire Your Year-End Campaigns


2 responses to “8 Great Ways to End Emails or Letters”

  1. Drew B. says:

    Great tips Greg! The word “I” should be extricated from development writing. It’s all about the donor and the mission not the fundraiser or chief executive.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!