5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Here are 5 great lessons fundraisers can learn from Subway:

1. Ask for feedback.

2. Say please. 

3. Use the word “YOU” often. It makes people feel special.

4. Create menus to make it clear what you want them to do (menus will help them make a decision too)

5. Make engaging with your organization easy and fun.

What are your thoughts?!



4 responses to “5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)”

  1. Sarah says:

    They also let you personalise your order. So they give you a menu with suggestions to kick-start the decision-making process and give you ideas but then let you pick and choose the bits you want so that the final outcome is personalised to you and exactly what you want.

  2. Jim Weber says:

    There is a sixth lesson I haven’t figured out how to do.. just like walking near a Subway, how do you infuse the pleasing smell of baked bread into marketing materials and grant applications?
    Seriously love the 5 tips- Thanks! Jim

  3. Madison says:

    Great blog, love the tips! Across all of these tips you see relationship-building and simplicity at the core of what makes good fundraising. I know personally I really liked being able to gain points on my subway card was a big incentive to return, it was fun to watch my points go up and feel rewarded for my loyalty, this type of reward is very important in fundraising as well!

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