Here’s my list of essential major donor needs that you must aim to fulfill:

1. Your best donors want you to do the important work they can’t or won’t do.
2. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you.
3. Your best donors want you to remind them how great they are frequently.
4. Your best donors want you to take an interest in them and their story.
5. Your best donors want service and respect when they reach out to you.
6. Your best donors want empathy. Although you don’t know where they are coming from or where they’ve been, your best donors want you to put yourself in their shoes.
7. Your best donors want you to tell them what you did with their money.
8. Your best donors want you to be transparent about how you accomplished your objectives. Remember, they are employing you to do what they can’t or won’t do. They want to know how you do it.
9. Your best donors want you to be fair, honest and trustworthy.
10. Your best donors want opportunities to give you feedback with two-way communications.
11. Your best donors want you to provide value to both them and the people (or objectives) their donations support.
12. Your best donors want you to deliver real results, make an impact, or foster change.
13. Your best donors want you to offer them opportunities to engage and immerse themselves in your mission so they can feel more involved. That will help them feel more like they are a big part of the solution.
14. Your best donors want those engagement opportunities to be convenient for them.
15. Your best donors want to be able to invite their friends and family to participate.
16. Your best donors want you to make it easy!

What have you found your best donors want? Share your thoughts below!

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• Focus on your donor’s lives, not their wallets
• Why you need to focus on the most qualified donors

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