I love Marketing Sherpa.  They have great charts and free information.

Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I don’t care.  Their free information is fantastic.  And I’ve actually bought two of their reports.  So I guess their strategy works.

And recently, they released a free chart that shows what marketers think about the effectiveness of PPC marketing.  The results are in!  And PPC is a clear winner.

Over 87% of marketers feel that PPC is either somewhat effective or very effective increasing lead generation.  And 94% feel the strategy is either somewhat effective or very effective for increasing website traffic.

Good stuff!

https://www.marketingsherpa.com/article.php?ident=31708