Pop Quiz – Pick.Give.Click

Pop_Quiz_Banner_Image

SYNOPSIS

Each year, Alaska shares revenue from its investments in mineral royalties with its residents. As residents apply for their money, they also get asked to donate to Alaska. So far this year they have raised over $3 million from over 33,000 Alaskans. In order to determine the core message for the campaign, the residents were split into two test groups. Both groups received a postcard with a different message.

QUESTION

Which message do you think generated more gifts?

ANSWER

A) Make Alaska Better

B) Warm Your Heart (Correct Answer)

More people responded to this message. Gift amounts were 55 percent higher in comparison to the message above!

KEY TAKEAWAY

Using more warm-glow messaging is a great idea to test! “Warm glow” messages are more powerful. If you want to raise more money, remind your supporters that they can feel good if they give. Click HERE if you would like to learn more about this fundraising tactic.

Get the book!

Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.

BUY NOW

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!