SmartIdeas

Outdated Fundraising Metrics Are Hurting You: Why It’s Time to Embrace a Risk-Adjusted Pipeline

December 20, 2024

If you’re still counting calls, visits, and solicitations to measure fundraising success, it’s time to rethink your strategy. Those traditional…

December 18, 2024

Legacy giving is one of the most powerful ways for nonprofits to ensure long-term sustainability and deepen relationships with their…

November 13, 2024

You’ve heard of marketing automation, and you’ve likely heard of fundraising automation too. And if you’re like many nonprofits, you…

November 8, 2024

The metrics that will actually lead to improved fundraising performance will not be about tasking fundraisers but about creating the…

November 6, 2024

Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced…

November 1, 2024

“Cultivation.” It’s one of the most frequently used words in fundraising, but used by so many in so many different…

October 30, 2024

Over the last decade, I’ve had the privilege of learning from Bill Crouch, the founder of BrightDot and a fundraising…

October 25, 2024

A fundraiser’s first obligation is to philanthropy itself. All ethical fundraisers and fundraising organizations must commit themselves, at a bare…

October 23, 2024

You know that your mid-level donor relationships matter. These amazing supporters have greater potential to become major donors. They have…

October 18, 2024

Charitable appeals stress pressing need and urge the would-be donors to give immediately and out of empathy in response to…

October 16, 2024

In your organization, it’s likely you have a bunch of people who make five or six figures interacting with people…

October 11, 2024

What must nonprofit leaders do to counter the public’s declining trust in institutions? First, the decline is real and pervasive,…