In the ever-evolving landscape of nonprofit fundraising, understanding and leveraging performance metrics isn’t just helpful—it’s vital. In a recent episode of the Nonprofit MBA Podcast, host Stephen Halasnik, co-founder of Financing Solutions, a leading lender to nonprofits, sat down with Greg Warner, founder of MarketSmart, to dissect the essential role of fundraising performance metrics in nonprofit growth. Their conversation sheds light on the significance of donor behavior data, measuring engagement, and building meaningful relationships with supporters.

Read an Executive Summary or Listen to the Podcast HERE:  

About Bryan Partee, Nonprofit Marketplace

Greg Warner is the CEO and founder of MarketSmart, a trailblazing tech-enabled service company that helps nonprofits raise more money at lower costs through donor engagement. He is also known as the inventor of the Fundraising Report Card®, a groundbreaking analytics tool used by thousands of organizations to assess and improve their fundraising performance, and the DAFwidget™, a simple yet powerful way to generate more donor-advised fund contributions. A prolific creator and sector advocate, Greg has published and shared hundreds of free tools, guides, articles, and insights—empowering fundraisers, consultants, and nonprofit leaders to make smarter, data-informed decisions every day.

About Stephen Halasnik, Financing Solutions

Stephen Halasnik is a Managing Partner at Financing Solutions and host of The Nonprofit MBA Podcast. Financing Solutions has been the largest provider of lines of credit to small nonprofits in the US since 2012.