Fundraising is evolving—and nonprofits must adapt by balancing transactional tactics with long-term, relational strategies. In this AFP Colorado webinar, MarketSmart’s Jeff Giannotto will explore how nonprofits can use marketing and technology to scale donor discovery and cultivation without sacrificing personalization.

Attendees will learn how surveys, automation, and analytics can uncover donor intent, readiness, and passion—fueling more major and planned gifts, even with limited staff. Whether you’re looking to partner with a vendor or build internal systems, this session will offer replicable solutions for aligning your development and marketing teams to drive results.

Key Takeaways:

• Why scaling donor discovery is essential in today’s fundraising landscape
• Tools and strategies to identify, qualify, and engage hidden major and planned giving prospects
• How to implement cost-effective solutions—vendor-supported or in-house

Learn more here

Speaker:
Jeff Giannotto, Director of Sales, MarketSmart