Better Fundraising Begins With Better Terminology
Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is…
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The Great Resignation: An Advancement Perspective
Okay, so maybe all that talk about millions of people shucking their jobs and living off the grid was overstated.…
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Fundraising Success: Leveraging Your Value Propositions
Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely…
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12 Keys to Conducting Effective Donor Interviews
Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most…
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The Most Important Lessons Learned by Retail Clothes Stores: With Obvious Parallels to Fundraising
If customers don’t see themselves in what you offer, they won’t come in the store. Those that come in are…
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