3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)
Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can…
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A Glossary of Key Fundraising Terms, Jargon, and Vocabulary You Need to Know
Every profession has its fair share of jargon. Fundraising, and nonprofits in general, are no exception. Fundraising terms, acronyms, and…
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Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)
There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s…
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Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019
You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it…
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Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.
Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about…
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WEBINAR: How to Qualify Major and Legacy Gift Prospects with Predictive Analytics and Donor Surveys
How to Qualify Major and Legacy Gift Prospects with Predictive Analytics and Donor Surveys Why are predictive analytics and donor…
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How to Project Your Planned Gift Potential
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.” I was…
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Donor-advised Funds Are Misunderstood, Bound to Be Regulated, and Not Going Anywhere
“Have you read this one?” “Zach, hold on I didn’t even finish the other articles you sent me yet.” I…
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MarketSmart’s “How-to” Guide for Donor-Advised Funds (DAFs)
Click here for the free comprehensive guide for donor-advised funds. Trends come and go, but donor-advised funds are forever. I’m…
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What Does Thanksgiving Have to Do with Fundraising? A Surprising Amount.
“You can succeed best and quickest by helping others to succeed.” I wasn’t frustrated. If anything, I was disappointed. “How…
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5 Online Year-End Fundraising Stats You Can Use to Help Craft Your Campaign
This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of…
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How Important Is Training for Fundraisers? Very.
This time of year is filled with tricks and treats. The end of October seemingly always has something in store…
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3 Things You Can Learn From $58B in Donations
If you had $58B, you would be among some interesting company. $58B represents more wealth than Larry Page and Michael…
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How to Improve and Develop Process at Your Nonprofit
Developing process is tricky. In the world of for-profit businesses there are myriad books, webinars, and even conferences you can…
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One Simple Tactic You Can Use to Be More Effective at Everything
I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests…
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3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)
What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for…
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