A recent survey of 1,035 fundraisers in the United States and Canada, conducted by Harris Insights & Analytics, through the Harris Poll, for the Chronicle of Philanthropy and the Association of Fundraising Professionals found that 51% of frontline fundraisers plan to leave their jobs in the next two years. Upon publication, this headline drew a lot of attention, and for good reason.
Retaining donors doesn’t seem to be the only challenge nonprofit organizations face. The recent Harris Poll suggests nonprofits might be better off focusing on retaining key fundraising staff before turning their attention to donors. During this free webinar we’ll dig into the study’s findings, discuss the true cost of fundraiser turnover, and explore ways your organization can “buck the trend,” and retain frontline fundraisers.
With more than 30 years of professional experience working in (and with) nonprofit organizations, Mary Cahalane brings a wealth of knowledge, experience, and expertise to any conversation on the subject of “nonprofits.” Her “hands-on” approach is rooted in a commitment to the dual nature of fundraising: half art and half science; half philosophy and half paper cuts. Learn more about Mary on her website, wwww.mcahalane.com
As Chief Operating Officer at MarketSmart, Zach Shefska leads a team dedicated to providing revolutionary software and services that help nonprofit organizations qualify, cultivate and prioritize their best opportunities for major and legacy giving. In his five years with MarketSmart, Zach has contributed to major initiatives like the Major Gift Benchmark Study, Fundraising Report Card’s Open Benchmarks, and more.
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