Contrary to common belief, more Millennials give than Boomers. A smaller percentage of Boomers give but contribute more dollars and give to more organizations because they are wealthier.
Boomers are now a smaller percentage of the population.
The comparison chart below contrasts how they give (NP Source). Boomers, particularly the oldest ones, are more loyal to institutions. Millennials are more loyal to causes, which helps explain why more Boomers enroll in monthly giving and more Millennials engage in crowdfunding campaigns.
Research done by the Lilly Family School of Philanthropy shows that Millennials are harder to retain than previous generations, and each generation is harder still.
Jim Langley is the president of Langley Innovations. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors, and with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. Jim has authored numerous books, including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, published by Academic Impressions in 2020.