Last week Jeff Schreifels did it again. His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience” for your major donors— EXCEPTIONAL service!
Below, I distilled his points. You can read the details here.
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Greg:
I completely concur with your thoughts, and I have recently begun to think of it this way. Most institutions do a good job for showing appreciation for a donor’s gift, but those institutions and organizations who wish to distinguish themselves from the rest would do well to make sure that they show appreciation not just for the gift, but for the donor.
This is precisely what happens with your “Disney Experience” analogy.
Thank you!
Thanks Scott. I just finished a book titled “Inside the Magic Kingdom”. They are amazing and that’s why they are successful. There’s more competition among nonprofits than ever. Each organization needs to recognize that and act accordingly.
Greg:
I completely concur with your thoughts, and I have recently begun to think of it this way. Most institutions do a good job for showing appreciation for a donor’s gift, but those institutions and organizations who wish to distinguish themselves from the rest would do well to make sure that they show appreciation not just for the gift, but for the donor.
This is precisely what happens with your “Disney Experience” analogy.
Thank you!
Thanks Scott. I just finished a book titled “Inside the Magic Kingdom”. They are amazing and that’s why they are successful. There’s more competition among nonprofits than ever. Each organization needs to recognize that and act accordingly.