We discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at https://www.iMarketSmart.com/2017BenchmarkStudy.
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Topic Timestamps:
- How many participated in the study? [06:41]
- The demographics [07:07]
- What makes a major gift? [07:54]
- Association of Philanthropic Counsel [10:44]
- Identification methods [11:24]
- Meeting goals [17:50]
- Challenges [20:44]
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