The 3 Buckets of Donor Engagement

3 buckets for engagement fundraising
Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”
Bucket #1- Easy tasks that can be done by anyone [even simple tasks like setting up chairs prior to an event] Bucket #2- Inviting people into deeper conversations about our work [such as having donors study a particular subject and then having a discussion about it in one donor’s living room] Bucket #3- Asking people to think with us and become experts on our behalf [in highly focused Webinars, personalized strategic events, focus groups or surveys] When supporters help they get happy and you raise more money!  Good stuff!!
 
Tweet This

Subscribe
Notify of
guest

0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
MarketSmart LLC
Privacy Overview

We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.