Hi-end hotels = Service is everything
 
Amazon.com = Convenience is everything
 
Hardware tools = Reliability is everything
 
Home alarm systems = Security is everything
 
Insurance = Dependability is everything
 
Fundraising = Engagement is everything
 
If you aren’t engaging with your supporters, you aren’t delivering value.  And, if you don’t deliver value, you won’t retain your donors. It’s that simple.
 
Find ways to engage. Period.
 

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