Schedule a Demo
Dashboard Login

How It Works

A turn-key, done-for-you donor engagement system that helps supporters assign themselves to caseloads based on their timing, not yours.

Schedule a Demo

Smart Strategy

Smart Pipeline Management

MarketSmart offers a better way to manage and grow your donor pipeline with automated cultivation that keeps supporters engaged, educated, and passionate about your cause.

Smart Software

Technology and Automation

Leverage our hands-free suite of tools as a complement to your existing fundraising efforts including surveys, email automation, microsites and landing pages to save time and understand what matters most to your supporters.

Smart Support

Dedicated Support Team

Focus on what you do best: building deeper, more meaningful relationships with your best supporters. The team at MarketSmart takes care of the heavy lifting with content and campaigns, driving your fundraising success.

100% Done-For-You Engagement

We help you cultivate connections with unassigned supporters so they warm themselves up for outreach and move themselves into your caseloads. Here’s how:

Donor Discovery
Survey

We begin with a quick survey to help you understand what matters most to your supporters.

Automated Cultivation

Next, we keep your supporters engaged with personalized and relevant emails that help them move themselves forward and raise their hands showing interest in collaboration.

Engagement Tracking

We collect what your supporters say, where they click, and what they download or view to help you determine who is ready for outreach and why.

Qualification & Prioritization

Now you can know when your supporters welcome your outreach, ensuring your efforts are timely and effective.

We’re all about supercharging your fundraising efforts with our technical know-how and a touch of magic.

Our system helps your supporters lean in to the fundraising process by sharing:

  • Why they care
  • What they care about
  • Who inspired them to care
  • How they would consider giving (assets or cash now, or legacy giving later)
  • When they might want to move forward
  • How your cause compares to others they support
  • Whether or not they have children
  • And so much more!

Ready to See Your Fundraising Potential?

Let’s get started! The first step is a complimentary opportunity analysis where we review your data and determine how we can help increase ROI and find those untapped supporters.

Valued at $7,500 but free to you.

Schedule a Demo

Hear From Our Customers
Succeeding with MarketSmart

“MarketSmart helps you get more meetings with major and legacy donor prospects.”

SHEILA SCHWARTZ,
Dwyer Philanthropy

“Your group is doing a lot to revolutionize the way we and many other non-profits operate.”

LABIN L. DUKE, Th.M,
Hillsdale College

“With MarketSmart, our donor retention rate is way up by more than 30%!”

JONSIE STONE,
Rail Passengers Association

Redefine what’s possible in fundraising.

For a fraction of the cost of another employee, you can turn donor potential into prosperity by helping passive supporters become active evangelists for your cause.

Schedule a Demo