These days you can’t be average. Average efforts deliver average results.
If you want to raise more major gifts and generate planned gifts:

1. Be exceptional
2. Be innovative
3. Deliver more value than is expected of you
4. Use new media channels
5. Deliver content that is entertaining and provides value
6. Make your donors (or, in this case… 4th grade students) feel good

 
Take it from Mr. Reed, a first-year 4th-grade teacher in Chicago.
Check out the exceptional and innovative way he decided to welcome his students to his class.

What are you doing that is exceptional, innovative and delivers tremendous value for your donors?

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