I love happy clients. I love happy donors. I love results.
If your major gift and legacy gift marketing campaigns are not generating piles of leads, I think you should be asking yourself some serious questions:
- Is the person or company “helping you” really the right fit?
- Do they really know what they are talking about?
- Do they deliver the results you (and your supporters) deserve?
If not, run!… (don’t walk) …run to your telephone and fire them immediately. Then get someone who can deliver a pile of results fast. Get someone who will spend your marketing budget wisely, efficiently and effectively. And do it now! Your supporters deserve that.
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