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Building stronger supporter relationships through personalization, engagement, and trust.
Our Mission
To be the worldwide leader in major gift, mid-level, and legacy gift fundraising software subscriptions and services that help nonprofits increase revenues and decrease costs, while also helping supporters and employees find meaning in their lives.
Our Story
MarketSmart was born from a deep love for family and an unwavering compassion for those facing life’s toughest challenges. After witnessing the challenges his loved ones faced, our founder was inspired to use his marketing agency expertise to make a greater impact and find a better way for nonprofits to engage with their supporters.
Engagement Fundraising
Unlike big data/wealth screening services, MarketSmart’s Engagement Fundraising System is donor-driven. It inspires supporters to lean-in and share exactly what’s important to them, why they care, and the best time to engage for the best chance of success.
In fact, our founder wrote a book on it.
Get the Book for Free
Feeling like your job is getting harder because supporter expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make an impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Available in multiple formats: .mobi for Kindle, .ePub for most devices, .PDF, and audiobook.
We Do the
Heavy Lifting.
We take care of all the setup for you and continue to work alongside you as an extension of your team, providing ongoing support to help you qualify, cultivate, and prioritize supporters throughout your entire journey. This way, you can focus on what matters most—building relationships and closing gifts.
Increased focus on readiness drives revenue, for less.
Our system eliminates wasted effort and cold outreach by focusing your efforts on qualified prospects who are genuinely ready to engage, saving you time and energy.
See how MarketSmart can increase your fundraising results today!
Time-Tested,
Results-Driven.
Our growth comes from actively listening to our customers and adapting to their needs. Through years of testing, we’ve discovered what works best for nonprofits, so you don’t have to.
A Done-For-You Approach
Our donor-driven system includes a turnkey, done-for-you suite of marketing and engagement tools, including:
- A custom survey we develop/distribute for you based on over a decade of results
- An algorithm that analyzes the responses
- Highly relevant, personalized, automated cultivation emails driven by the data your supporters provide and our algorithm
- Links in the emails that guide supporters to tracked VIP web pages
- A dashboard that prioritizes outreach based on supporter readiness, not just wealth screening or past giving
- Real time email notification alerts
- Comprehensive support from our team of service agents, copywriters, designers, coders, and strategists
Donor Discovery
Survey
Automated
Cultivation
Engagement
Tracking
Qualification & Prioritization
We take care of the hard work, allowing your team to focus on building meaningful relationships. With full support from our expert team, you’ll have everything you need to effectively qualify, cultivate, and prioritize supporters for maximum fundraising success.
With a proven 10-to-1 return on investment guarantee—and many clients achieving 100-to-1 ROI over time—MarketSmart takes the risk out of trying something new.
Careers
Are you like us? Looking for an opportunity to make the world a better place?
If you are a team player and ready to make a difference, take a look at our careers page for currently open positions and a little more about our culture.
Do you qualify for a complimentary Opportunity Analysis?
A $7,500 value, offered at no cost to eligible nonprofits. Using over a decade of data from successful implementations with organizations like yours, we’ll assess the potential return on investment (ROI) you could achieve.