If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘FUNDRAISING CLIMATE CHANGE‘ (in my book, Engagement Fundraising) is finally coming true.
I think supporters — especially lower-dollar donors — are finally fed up with being targeted and pummeled with emails, print mailers, and phone calls.
They want their causes to provide them with VALUE and make them FEEL GOOD.
They are sick of the interruptions and solicitations.
They want you to GIVE more to them. Then, they’ll give more to support your cause.
It’s time to stop doing it the old way because that’s how it’s always been done.
It’s time to stop treating supporters like coin-operated machines.
It’s time for fundraisers to roll up their sleeves and do the hard work of building relationships that involve fairness, value, and reciprocity.
It’s time for fundraisers to STOP doing what’s easy… pushing the SPAM button or signing-off on purchase orders so your agency will do it for you.
Become an ‘engagement fundraiser’ and you’ll raise exponentially more dollars for less.
Become an ‘engagement fundraiser’ and you’ll help amazing people find meaning in their lives through generosity.
>>Is a Day of Reckoning Coming for Fundraisers and Their Employers
>>My Simplest Explanation of How Engagement Fundraising Works
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