Don’t fight the power. If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative.
Try remarketing. Basically that involves asking your web master to just put a tiny string of computer code on some or all of the pages of your organization’s website. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet. Your ads can show up when you want them to for a period of time you determine.
By doing this, you won’t be taking up space on you organization’s website. Rather, you’ll be buying space on other sites such as:
You can select tons of options to make your messages more relevant and appropriate. But that’s the basic jist of how it works. If you need help doing it, just let us know.
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