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What to do if your web master won’t promote planned giving on your website…
Don’t fight the power. If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative.
Try remarketing. Basically that involves asking your web master to just put a tiny string of computer code on some or all of the pages of your organization’s website. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet. Your ads can show up when you want them to for a period of time you determine.
By doing this, you won’t be taking up space on you organization’s website. Rather, you’ll be buying space on other sites such as:
- Washingtonpost.com
- Newyorktimes.com
- Huffingtonpost.com
- ESPN.com
- Financialtimes.com
- Etc.
You can select tons of options to make your messages more relevant and appropriate. But that’s the basic jist of how it works. If you need help doing it, just let us know.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Cool idea, Greg. Do you pay per click or pay for the ads themselves?
Regards, Phyllis
You can do either. Paying per click instead of paying for impressions is usually cheaper.
Cool idea, Greg. Do you pay per click or pay for the ads themselves?
Regards, Phyllis
You can do either. Paying per click instead of paying for impressions is usually cheaper.