results

What to do if your web master won’t promote planned giving on your website…

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Don’t fight the power.  If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative.

Try remarketing.  Basically that involves asking your web master to just put a tiny string of computer code on some or all of the pages of your organization’s website.  Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet.  Your ads can show up when you want them to for a period of time you determine.

By doing this, you won’t be taking up space on you organization’s website.  Rather, you’ll be buying space on other sites such as:

  • Washingtonpost.com
  • Newyorktimes.com
  • Huffingtonpost.com
  • ESPN.com
  • Financialtimes.com
  • Etc.

You can select tons of options to make your messages more relevant and appropriate.  But that’s the basic jist of how it works.  If you need help doing it, just let us know.

rel=”attachment wp-att-1209″>SmartGiftmaker

4 responses to “What to do if your web master won’t promote planned giving on your website…”

  1. Cool idea, Greg. Do you pay per click or pay for the ads themselves?
    Regards, Phyllis

  2. Cool idea, Greg. Do you pay per click or pay for the ads themselves?
    Regards, Phyllis

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!